Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
I decided to enroll a salesperson in the President's Club last fall. My objective was to develop self-confidence in him and give him tools to use a professional, consistent approach in his selling activities. I have been very satisfied with the results. His self confidence is improving dramatically to the point that he is control of the selling process and the prospect without being pushy or overbearing. As a result, his sales performance is starting to show an excellent return on our investment. I would recommend the Sandler Selling System and BDII's training to any business owner who is looking to increase revenue with current personnel.
Chip Morris, CEO, Landscape Management Company